Riding the Wave of Cold Beverage Innovation
Consumer demand for cold coffee products—clean energy drinks, dirty sodas, and nitro brews—is skyrocketing, presenting a golden opportunity for c-store retailers. In this dynamic panel, you'll hear from industry leaders who are helping retailers tap into this trend to boost sales. Discover strategies to:
Enjoy cocktails, hors d'oeuvres, and great conversation with industry peers. This is the perfect opportunity to network, relax, and set the tone for an amazing event. Don't miss out on this fantastic start to McLane Engage!
Jazz Yoga Start your day with Jazz Yoga, where jazz meets yoga for a serene and revitalizing experience. Perfect for all levels, this session will leave you balanced and energized
Guided Mississippi River Run Join our Guided Mississippi River Run for a scenic 5K jog along the iconic riverfront. Enjoy fascinating stories and historical insights from our guide while taking in beautiful views
Engage in facilitated round table discussions on key industry topics, connect with peers, share insights, and gain valuable knowledge. Breakfast roundtable discussions include: Innovating Your Menu, Navigating the Regulatory Landscape, Driving Value in Convenience, Adapting to Technology Changes, and Enhancing Customer Experience
Experience the magic of Mardi Gras! Begin with a walk through Mardi Gras World to witness the artistry behind the spectacular Mardi Gras floats. Then, dance the night away with Galactic. Known for their dynamic performances and deep roots in New Orleans' vibrant music scene, Galactic will bring their unique blend of funk, jazz, and soul to the McLane Party & Concert!
Please review the following details and deadlines for your tradeshow deals.
Virtual Show order dates: 7/11/2025-8/25/2025
Live Show order dates: 7/22/2025-8/15/2025
In the link below, you will find user guides for loading items and deals into the IDS system, uploading images, and navigating the VTS application. Ensure all deals are loaded by 6/17/2025. The Excel template for submitting deals to your McLane Senior Manager and Replenishment Manager for approval is also included. No deals can be submitted without their written approval.
The Excel template includes several tabs:
Once approved, please enter your deals into the IDS system. Here are some helpful guides to assist you:
The deadline to enter deals for the tradeshow is 6/17/2025.
If you need a username and password for IDS or have any issues with loading deals, please contact Kristen Thaler at [email protected] or 254-770-5510.
McLane Engage Social Media
To help you drive connections and traffic to your booth, we’ve put together some social media resources for exhibitors. Use these tips and tools to create compelling social media content before, during, and after the trade show!
Do’s and Don’ts
DO use the #McLane Engage hashtag.
DO tag us on Facebook, LinkedIn, and Instagram.
Templates
While you can share whatever you want about McLane Engage to your social profiles, we’ve put together some templates to save you time.
Graphic 1
Add your logo in the space provided to this template for LinkedIn, Instagram, Twitter, and Facebook.
Graphic 2
No edits are necessary to post this LinkedIn, Instagram, Twitter, and Facebook graphic.
Copy
Feel free to share your graphics with our suggested copy.
Instagram Stories
If you tag @McLaneEngage on your Instagram Stories, you might have your story featured in our McLane Engage Instagram highlights.
Follow Us on LinkedIn
Many of our customers have found us on LinkedIn. Join the discourse by following our profile.
Log in to the registration portal to upload your marketing materials. Below is a list of deadlines for your convenience:
The Engage mobile app will be the central information hub for attendees at Engage 2025. As a supplier, you can create and showcase your company listing within the app and take advantage of the lead scanning functionality.
The Supplier App Portal allows you to build and manage your company listing and lead scanning settings (if applicable). You can customize the experience for your company by designating fields and downloading scanned leads. Please note that other lead scanning software or devices are not compatible with our system.
Setting Up the Supplier App Portal
The primary contact/booth manager will be set up as Exhibitor Admin with access to the Supplier App Portal. Only one designated person from your company will have admin access to the portal. The portal can be accessed here.
How to create custom questions:
Scanning Leads Onsite
Lead retrieval is used through the Engage mobile app on your own personal smartphone or tablet. All booth reps/attendees from your organization that will be scanning leads should download the mobile app.
Scan the QR code below to download the app