Plenty To Do In Three Days

Exhibitor Resources

Monday, July 21, 2025

12:00 PM - 5:00 PM

Supplier Registration
Location: Hall H Pre-Function

12:00 PM - 5:00 PM

Expo Set Up
Location: Hall H

Tuesday, July 22, 2025

7:00 AM - 9:00 PM

Registration
Location: Hall H Pre-Function

7:00 AM - 3:00 PM

Expo Set Up
Location: Hall H

3:00 PM - 4:00 PM

Supplier/Sales Meet & Greet
Location: Hall H

4:15 PM - 6:00 PM

EDU + BREW: Sip, Learn, and Network!
Location: Room 288-289
Retail Reinvented: Innovation and Disruption Across Fresh Foods, Beverage, and Private Label  4:15-5:05 PM

Retail is evolving—and so are the expectations of today’s consumers. This session explores how innovation in fresh foods, beverages, and private label is reshaping the way we collaborate, compete, and create value. Join us as we unpack:

  • The Power of Partnership: How collaboration accelerates innovation and helps retailers and brands grow together.
  • Disrupting the Aisle and the Menu: From dirty sodas and canned coffee to clean energy drinks and custom crispy chicken sandwiches, discover how national brand equivalents are breaking through with bold, trend-forward offerings.
  • CPG Meets Foodservice: Understand how the lines are blurring—and how to capitalize on the convergence of packaged goods and prepared foods.
  • Private Label, Personalized: Whether you're a single-store operator or a national c-store chain, private label can be a powerful lever for differentiation and loyalty. Learn how to tailor your approach to fit your scale and stand out in a crowded market.

Navigating the Regulatory Landscape 5:15-6:00 PM

Join us for an insightful session where industry leaders from McLane and Altria discuss navigating the evolving regulatory landscape. This session will cover the current regulatory environment, focusing on tobacco regulations, e-vapor enforcement, and legislative changes impacting the convenience store industry. Additionally, we will delve into the Food Safety Modernization Act and other food regulations, highlighting the latest requirements and compliance strategies for ensuring food safety and traceability.

6:15 PM - 8:15 PM

Opening Reception
Location: Hall I-1

Enjoy cocktails, hors d'oeuvres, and great conversation with industry peers. This is the perfect opportunity to network, relax, and set the tone for an amazing event. Don't miss out on this fantastic start to McLane Engage!

Wednesday, July 23, 2025

7:00 AM - 6:00 PM

Registration
Location: Hall H Pre-Function

7:00 AM - 8:00 AM

Morning Activations
Location: Meet at the Hilton New Orleans Riverside Concierge (bottom floor)

Jazz Yoga Start your day with Jazz Yoga, where jazz meets yoga for a serene and revitalizing experience. Perfect for all levels, this session will leave you balanced and energized

Guided Mississippi River Run Join our Guided Mississippi River Run for a scenic 5K jog along the iconic riverfront. Enjoy fascinating stories and historical insights from our guide while taking in beautiful views

7:30 AM - 9:00 AM

Networking Breakfast
Location: Hall I-1

Engage in facilitated round table discussions on key industry topics, connect with peers, share insights, and gain valuable knowledge. Breakfast roundtable discussions include: Innovating Your Menu, Navigating the Regulatory Landscape, Driving Value in Convenience, Adapting to Technology Changes, and Enhancing Customer Experience

9:00 AM - 10:15 AM

General Session
Location: Hall H

McLane Updates Presentation

Join Vito Maurici, Chief Customer Experience Officer, and Murat Genc, Chief Information & Digital Officer, as they share the latest McLane updates. Get a firsthand look at key initiatives and strategic direction shaping the future of our business.

We’re excited to welcome Seth Mattison—renowned futurist, advisor, and CEO of FutureSight Labs—as our keynote speaker. His bold insights on workforce trends and leadership will inspire you to lead with confidence in the future of work.

10:30 AM - 5:00 PM

Expo Open
Location: Hall H

Browse nearly 200 exhibitor booths showcasing the latest innovations, products, and exclusive deals. Discover new solutions, connect with partners, and explore what’s next in the industry—all in one dynamic space.

12:00 PM - 1:30 PM

Networking Luncheon
Location: Hall I-1

Various Times

Pop Up Learnings
Location: Hall H

Join us for 20-minute, headset-powered Pop-Up Learnings to gain valuable insights from industry experts on key business topics, with practical takeaways and actionable strategies in a dynamic expo environment.

6:00 PM - 9:00 PM

McLane Party & Concert
Location: Mardi Gras World

Experience the magic of Mardi Gras! Begin with a walk through Mardi Gras World to witness the artistry behind the spectacular Mardi Gras floats. Then, dance the night away with Galactic. Known for their dynamic performances and deep roots in New Orleans' vibrant music scene, Galactic will bring their unique blend of funk, jazz, and soul to the McLane Party & Concert!

Thursday, July 24, 2025

8:00 AM - 12:00 PM

Registration
Location: Hall H Pre-Function

8:00 AM - 9:00 AM

Networking Breakfast
Location: Hall I-1

9:00 AM - 12:00 PM

Expo Open
Location: Hall H

Browse nearly 200 exhibitor booths showcasing the latest innovations, products, and exclusive deals. Discover new solutions, connect with partners, and explore what’s next in the industry—all in one dynamic space.

12:00 PM

Boxed Lunch To-go
Location: Hall H Pre-Function

12:00 PM - 5:00 PM

Expo Tear Down
Location: Hall H

Schedule is subject to change at any time.
  • May 19: Exhibitor Kit Distributed to Exhibitors
  • June 17: Deal Deadline
  • June 23: Invoice Deadline
  • June 23: First Day Advanced Receiving
  • July 11: Last Day Advanced Receiving
  • July 21: Exhibitor Set Up from 12:00 PM – 5:00 PM
  • July 22: Exhibitor Set Up from 7:00 AM – 3:00 PM (booths ready by 3:00 PM for Supplier/Sales meet and greet)
  • July 24: Exhibitor Tear Down from 12:00 – 5:00 PM

Please review the following details and deadlines for your tradeshow deals.

Virtual Show order dates: 7/11/2025-8/25/2025

Live Show order dates: 7/22/2025-8/15/2025

In the link below, you will find user guides for loading items and deals into the IDS system, uploading images, and navigating the VTS application. Ensure all deals are loaded by 6/17/2025. The Excel template for submitting deals to your McLane Senior Manager and Replenishment Manager for approval is also included. No deals can be submitted without their written approval.

The Excel template includes several tabs:

  • Engage Virtual Worksheet Tab: For deals in the Virtual Show (7/11/2025-8/25/2025).
  • Engage Live Worksheet Tab: For deals in the Live Show (7/22/2025-8/15/2025) with deeper discounts.
  • Bundle Deal Worksheet Tab: For bundle deals (e.g., buy 1, get 1 free). Fill in the “total bundle deal amount” based on the sell type (Full Case, Repack, or Single Sell).
  • Item Images Tab: Include deal images (200×200 pixels, .jpg format) with specific file name requirements.

Once approved, please enter your deals into the IDS system. Here are some helpful guides to assist you:

The deadline to enter deals for the tradeshow is 6/17/2025.

If you need a username and password for IDS or have any issues with loading deals, please contact Kristen Thaler at [email protected] or 254-770-5510.

McLane Engage Social Media

To help you drive connections and traffic to your booth, we’ve put together some social media resources for exhibitors. Use these tips and tools to create compelling social media content before, during, and after the trade show!

Do’s and Don’ts

DO use the #McLane Engage hashtag.

DO tag us on Facebook, LinkedIn, and Instagram.

Templates

While you can share whatever you want about McLane Engage to your social profiles, we’ve put together some templates to save you time.

Graphic 1

Add your logo in the space provided to this template for LinkedIn, Instagram, Twitter, and Facebook.

> DOWNLOAD NOW

Graphic 2

No edits are necessary to post this LinkedIn, Instagram, Twitter, and Facebook graphic.

> DOWNLOAD NOW

Copy

Feel free to share your graphics with our suggested copy.

> DOWNLOAD NOW

Instagram Stories

If you tag @McLaneEngage on your Instagram Stories, you might have your story featured in our McLane Engage Instagram highlights.

 Follow Us on LinkedIn

Many of our customers have found us on LinkedIn. Join the discourse by following our profile.

Log in to the registration portal to upload your marketing materials. Below is a list of deadlines for your convenience:

  • Printed mailer ad: April 30
  • Logo for event signage: May 3
  • Logo for website: May 19
  • Trailer ad: May 30
  • McLane Engage app ad: May 27
  • Logo for sample bag: June 2
  • Floor sticker: June 16
  • Logo for special activity: June 16
  • Logo for swag item: June 16
  • Logo for meals and party: June 18
  • General session media: June 27
  • Mobile push notification: June 27
  • Video for monitors: June 27
  • Eblast: one week prior to distribution date
  • Social Media Post: one week prior to distribution date

The Engage mobile app will be the central information hub for attendees at Engage 2025. As a supplier, you can create and showcase your company listing within the app and take advantage of the lead scanning functionality.

The Supplier App Portal allows you to build and manage your company listing and lead scanning settings (if applicable). You can customize the experience for your company by designating fields and downloading scanned leads. Please note that other lead scanning software or devices are not compatible with our system.

Setting Up the Supplier App Portal

The primary contact/booth manager will be set up as Exhibitor Admin with access to the Supplier App Portal. Only one designated person from your company will have admin access to the portal. The portal can be accessed here.

  • To get started, first set up a password by clicking on the “create a password” link. The primary contact will be sent an email for password setup. Proceed through the steps to set a password.
  • Once the password is set up, return to the portal and log in. Important: the portal admin must use these same credentials to log into the mobile app. The portal admin will not use the app’s universal password.
  • Select the Engage 2025 event to access your company landing page.
  • For lead retrieval, a section will show on the navigation of the dashboard screen (click the three lines if not visible).
    • The portal admin will be able to download leads from the portal into Excel by clicking the Download All button.
    • Add custom questions to your company’s lead retrieval by clicking on the Manage Custom Fields button.
    • Please keep in mind that only the designated person with access can download leads and make edits to your company page/lead retrieval questions

How to create custom questions:

  • Once the “Admin” for the supplier portal has logged in, on the first page, click “Manage Custom Fields.”
  • On the following screen, you can create various custom fields
    • Ratings, Choice Questions or Text fields. A “notes” field is already included.
  • The booth staffer would ask the question and use this area to indicate the attendee’s answers.

Scanning Leads Onsite

Lead retrieval is used through the Engage mobile app on your own personal smartphone or tablet. All booth reps/attendees from your organization that will be scanning leads should download the mobile app.

  • When the mobile app is launched, attendees listed within the Attendees section will have a lead scanning option included within their mobile app profile.
  • Select “Lead Capture” on the menu option and allow camera access.
  • Use the device camera to scan the QR code located on an attendee badge to scan that lead.
  • Once a lead is successfully scanned, the attendee’s information will be shown on the list. Click on the attendee’s name to access lead rating, custom questions (if desired) and a notes field.

Scan the QR code below to download the app

Willwork Global Event Services is the official general services contractor for McLane Engage 2025. To access the Exhibitor Kit, click here and log in using the credentials sent to you by Willwork via email. If you need assistance with logging in, please contact the Exhibitor Services team at [email protected].